Luxury Real Estate Website Design: 7 Components of Top Luxury Websites

So much attention has been paid to get website visitors to find you, but what is going to keep them on your site and keep them coming back so you can capture their leads? In marketing luxury real estate online your website should give the visitor a strong level of confidence that you are the expert, the authority in your field. Visitors should feel like they do not need to look any further once they have discovered your site because they have found the most authoritative website in your marketplace or the niche in which you focus.

“Authoritativeness” is also one of the criteria used by Google in the page ranking system. They simply want to match the user with the expert who can best answer the user’s query. The more the user is satisfied with the answers the more often they will come back to Google for search, and that means more eyeballs for the ads they sell.

Here are 7 components that comprise a successful authoritative website:

  1. An interactive “brochure” about you or your company that gives an immediate positive first impression. Your portfolio of sold homes, especially if it is extensive, can quickly establish your “authoritative position”.
  2. A strong marketing message in words and graphics that instantly sets you apart from your competition and demonstrates that you are the expert
  3. A user- friendly self-service environment that is easy to navigate
  4. A window to the lifestyle of your marketplace
  5. Original content, content that no one else has
  6. Content beyond just real estate information that offers compelling reasons to keep coming back to your site, especially for local visitors, those who are not currently in the market to buy or sell. These are your potential referral sources beyond just your immediate sphere of influence
  7. Remarkable content that sparks word-of-mouth advertising and builds an audience of raving fans.

If market leadership is your quest, building the most authoritative website in your marketplace or niche therein is of paramount importance. But, website visitors are becoming savvier. If you do not instantly differentiate yourself or your company from your competition and offer original content that is engaging your chances of capturing the all important lead is reduced significantly.

Making yourself well-known and well thought of is one of the end results you are reaching for with a great luxury real estate marketing website. Capturing the lead of qualified buyers and potential home sellers is the ultimate goal!

Urbanization Vs Real Estate Sustainability in India

Though India has a massive population, its rate of urbanisation has been relatively low. This is a matter of some concern, considering that India has three of the 20 biggest cities in the world, that is, Mumbai, Calcutta and Delhi. It also has 23 cities that house populations of above one million each.

Going by established and ongoing patterns, it can be safely said that true urbanisation has been limited to India’s western and southern parts. However, the process of urbanisation in these parts is limited to certain cities. This is a situation of considerable gravity all by itself; however, the larger issue lies in the gross imbalance between rural and urban development.

It is becoming increasingly evident that agricultural growth is no longer the answer for our rural economy, since India’s average yield per hectare is much lower than that of countries like China.

Not surprisingly, there has been a steady exodus from India’s rural parts to its urban areas, putting a huge strain on the infrastructure of the latter. This is most apparent in a city like Mumbai. Other metros across India are also buckling under the pressure of steady inward migration from rural areas.

RAPID URBANISATION

Rapid urbanisation is fast compromising the urban real estate marketplace. There are real concerns now about what the scenario will be a few years down the line. Gradually it is being realised that urbanisation must go hand in hand with environmental sustainability measures.

To illustrate, in India, as in many other countries, the growth in municipal waste is proportionate to its economic growth rate. Further, by 2020, India’s demand for commercial energy will very probably increase by a factor of 2.5. India is a chronically energy-deficient country, and already faces significant challenges with meeting its energy needs.

Rapid urbanisation is definitely not helping in this respect. We see the consequences everywhere in the form of power shortages and supply interruptions. This growing gap between energy demand and supply sends a clear SOS regarding the need to increase dependence on stable, more environment-friendly energy alternatives such as solar power.

A SECTOR DIVIDED

Currently, the Indian real-estate sector is divided into players who take the importance of sustainability seriously, and those who do not. The second group, which is in the majority, has issues with overall profitability, since rendering land and buildings sustainable costs money.

However, the overarching issue has more to do with ‘change resistance’. The laws of change resistance underline the difficulty in persuading people, corporations and nations to adopt proper sustainability practices.

A sustainability focus in the process of urbanisation calls for a change in individual values at the personal, corporate and collective levels. The problem is not that of ignorance – most are aware about the need for environmental sustainability, and even agree with it. The problem lies in the adoption and implementation of these values.

SUSTAINABLE BUILDINGS

At its very root, sustainability is a process or state that can be maintained at a given level for prolonged periods. In the real-estate context, it means developing land and buildings in such a manner that the environment can sustain future growth.

While talking of a sustained and sustainable real estate boom in India, one should remember that there is no market without a marketplace.

Therefore, for companies that deal in real estate in any capacity, environmental sustainability is not too distant from business sustainability. In other words, there is no difference between sustaining the environment and maintaining the marketplace for indefinite business activity.

Sustainable buildings are defined as buildings that are designed, built and operated with low environmental, social and economic impact while enhancing the health, welfare and quality of life of the people that live and work in them.

With international awareness of corporate responsibility having grown, sustainability has become a crucial factor in the assessment of the impact of real estate. Organisations, especially MNCs, are taking an increasing interest in the environmental credentials of the real estate that they occupy.

Although the demand for higher levels of compliance may initially appear like a threat to owners of large assets, sustainable buildings do not represent a loss in building utility or level of profit. Rather, modern sustainable technologies possess proven ability to raise environmental efficiencies while simultaneously bringing real economic gains. However, to reap these benefits, sustainable development requires a change in mindset.

IMPLEMENTATION

The process of making commercial buildings more sustainable is akin therefore to embarking on a journey. There are no quick fix solutions to be applied. Rather, owners and occupiers of buildings must work together to establish goals, undertake audits, and establish where savings and improvements can be made.

However, the foundation of achieving sustainable outcomes is the adoption of sound design and management principles. Performance enhancements can be achieved by focusing first on high-impact, low-cost solutions that can be implemented within a realistic time frame.

Once the appropriate solutions are identified and a business case is established for various improvements, the process of physical works, education and internal communication can begin.

The effectiveness of these measures then needs to be tracked, and the results of improvement fed back to the owners and occupiers of the building, and to any other parties involved, including contractors and design teams. From there, further improvement can be made with outcome goals being redefined as information and analysis of the improvement measures build up over time.

What is clear is that you not only need time to implement it, but also that it is not a process with a start and a finish. Rather, it is an ongoing process of improvement, feedback and further enhancement.

In developed nations, there has been a steady increase in the development of sustainable buildings. It is our belief that it is only a matter of time before this market preference towards sustainable buildings in developed markets begins to manifest itself more convincingly in India, as well.

MAJOR NATIONAL RATING SYSTEMS IN INDIA

LEED India by IGBC – Indian Green Building Council and USGBC (US green building council). There are currently 604 buildings registered under LEED India, while another 97 are LEED India certified.

GRIHA – Green Rating for Integrated Habitat Assessment, developed jointly with TERI (The Energy Research Institute) and the Ministry of New and Renewable Energy, Government of India. GRIHA has now got a national rating. Government buildings and PSUs would be the first to adopt this new ranking system.

Tips In Investing In Real Estate

Real estate is a popular investment. There are many modifications in the monetary system having puffed-up risk or lesser returns, the investment marketplace go on with the plan imaginative and good-looking investment approaches. These developments make it important for real estate licenses to have an elementary and up-to-date knowledge of real estate investment. Of course, this does not mean that licenses should act as investment counselors. For all he time they should refer investors to knowledgeable tax accountants, attorneys, or investment professionals. These are the professionals who can give expert advice on an investor’s specific needs.

Consider All the Three Factors Before Investing in Real Estate

The three factors of investing in real estate are area, perception and economics. The key to making the best investment in real estate, and specifically in cooperatives, and townhouses, is to consider all the three factors. Investing in real estate correspond to a certain commitments on the part of the purchaser. Investment in real estate made solely upon the location of the property will not yield those results. Before making an investment, it is essential to include the three considerations

o Consider on the whole area.

o Consider awareness of the area.

o Consider the financial factors.

Merits of Real Estate Investment:

Real estate values have varied extensively in various areas of the country. Yet many real estate investments have shown above average rates of return, generally greater than the prevailing interest rates charged by mortgage lenders. In assumption, this means the investor can utilize the influence of rented money to invest a real estate purchase and feel comparatively sure that, if held long enough, the asset will yield more money than it cost to finance the purchase.

Real estate offers investors greater control over their investments than do other options such as stocks etc. Real estate investors also are given assured tax advantages.

Demerits of Real Estate Investment:

Liquidity refers to how quickly an asset may be converted into cash. For instance, an investor in listed stocks has only a call a stockbroker when funds are needed. The stockbroker sells the stock, and the investor receives the cash. In contract, a real estate investor may have to sell the property at a substantially lower price than desired to ensure a quick sale. Of course, a real estate investor may be able to raise a limited amount of cash by refinancing the property.

Huge amounts are generally necessary to invest in real estate. It is not easy to invest in real estate without professional guidance. Investment decisions must be based on careful studies of all the facts, reinforced by a thorough knowledge of real estate and the manner in which it is affected by the marketplace.

Real estate has need of dynamic administration. A real estate investor can rarely sit idle by and watch his or her money grow. Administration assessments must be made. The investor may want to manage the property personally. On the other hand, it may be preferable to hire a professional property manager. Physical improvements accomplished by the investor personally may be required to make the asset profitable. Many good investments fail because of poor management.

Finally, it involves a high degree of risk. The opportunity forever survives that an investor’s property will diminish in rate during the time it is held or that it will not make enough income to make it advantageous.